Market and consumer evaluation of the marketplace for nutritious foods program: Alves case study - Maputo, Mozambique

By:
Global Alliance for Improved Nutrition
Date:
2017
Resource type:
Case studies and tools

The Global Alliance for Improved Nutrition’s Marketplace for Nutritious Foods program sparks private sector production and marketing of nutritious foods for lower-income households in Sub-Saharan Africa. The purpose of GAIN’s program is to both develop a community of practice on transforming agriculture for nutrition and to fund impactful programs and provide technical assistance. This is a case study of the Alves and Companhia Ltda. meat processing company in Mozambique. The report looks at Alves’s value chain, and distribution and pricing strategy, including ways in which products can be made more affordable to bottom of the pyramid customers. It gives overviews of sales revenue by types of products and outlines the methodology for value chain analysis. Both the conclusions and method outlined in this report are relevant to public-private partnerships on nutrition.

This resource presents evidence or data but has not been peer reviewed