Market and consumer evaluation of the marketplace for nutritious foods program: Tarakwo case study – Eldoret, Uasin Gishu County, Kenya

Global Alliance for Improved Nutrition

The Global Alliance for Improved Nutrition’s Marketplace for Nutritious Foods program sparks private sector production and marketing of nutritious foods for lower-income households in Sub-Saharan Africa. The purpose of GAIN’s program is to both develop a community of practice on transforming agriculture for nutrition and to fund impactful programs and provide technical assistance. This is a case study of the Tarakwo Dairies Company in Kenya. Tarakwo has switched to pastuerised milk and offers better proces to both farmers (suppliers) and consumers. The study looks at how GAIN's input has impacted on affordability, availability, convenience, and the desirability of pasteurised milk. The metholdogy for consumer survey sampling provides a general framework for consumer research i low-income markets.

This resource presents evidence or data but has not been peer reviewed