Creating market pull for nutritious products with women entrepreneurs in rural Bangladesh

Nick van der Velde
BoP Innovation Center

Presentation by the BoP Innovation Centre – an independent foundation created to deliver a one-stop shop for business, investors, and advisors with a clear interest in inclusive business. It’s practical and easy to follow, with a great visual of how to empower producers, processors, and consumers along the value chain. The training and distribution of nutrition sales agents is a great example of how public and private expertise can be merged to recognize people as consumers and not recipients of handouts. The social marketing toolkit is worth a look; the value of understanding consumer dynamics, preferences and behavior is a key takeaway. Useful for anyone working in inclusive business, policy, or behavior change initiatives. 

This resource presents evidence or data but has not been peer reviewed