The Consumer Good Forum (CGF)'s Collaboration for Healthier Lives (CHL) Coalition works to drive collaborative actions through local initiatives to facilitate the adoption of healthier diets, lifestyles and personal care habits. This booklet shares case studies from members of the Consumer Goods Forum (CGF), including some of the world's biggest players in the food and beverage industry, highlighting their response to COVID-19 to help the most vulnerable have access to healthier foods and personal care products by donating to food banks and community programmes. In addition to encouraging local partnerships, this group agreed on developing capabilities to ensure greater efficiency across supply chains, logistics and data sharing, as well as sharing best practices and learnings on the CGF’s Global Learning Mechanism.
There were more than 51 companies and organisations, across 98 countries that helped support recipients from six categories: Health workers, children, the elderly, farmers, low income households, disabled persons. There was a mix of activities, ranging from 540,000,000 food and meal donations, to monetary contributions, to acrylic screens to protect shopkeepers, to in-kind support.
Though the motives and impact of some companies' actions during the pandemic have come into question, it is important to also recognise what positive changes they have been able to implement to offer support during particularly challenging times. In almost all the examples, these efforts required companies to come together with local and national governments, health authorities, or civil society organisations - demonstrating the collective power of what can be accomplished through public private engagement.
Read the full booklet: Collaboration for Healthier Lives case studies booklet