Inspiring Indonesian mothers to change their eating and feeding practices

Health gossip is rife in Indonesia. That is why it became the name of a behavior change campaign run by GAIN in partnership with Indonesia’s Ministry of Health. This mass media initiative is a combination of television commercials, community activation, social media, and interpersonal communication. It is proving to have a positive impact on nutrition-related behaviours, so much so that local success stories have been broadcast on local television. See below for a heartwarming video about the power of effective media campaigns which shows how some women have become nutrition advocates in their communities.