This is a detailed overview of why people did not take up fortified complementary foods in Ghana, Cote d'Ivoire, India, Bangladesh, and Vietnam. Although technical, it is a helpful read for anyone involved in a public private initiative geared towards complementary feeding or fortified products.
It finds, for example, that in Cote d I’voire and Ghana, the retail model was highly effective at creating awareness of the product, but that this did not translate into effective coverage. Other important considerations for both manufacturers, retailers, distributors and implementing agencies concerned with improving nutrition-related behaviours are: the perceived side effects of the product (i.e., diarrhea and vomiting), intra-household sharing, cost, purchasing power and husband or family refusal. It digs deep into consumer incentives and behaviors in relation to fortified and complementary foods.