Market and consumer evaluation of the marketplace for nutritious foods program: Trabac case study - Rwanda

Global Alliance for Improved Nutrition
Resource type:
Case studies and tools

The Global Alliance for Improved Nutrition’s Marketplace for Nutritious Foods program sparks private sector production and marketing of nutritious foods for lower-income households in Sub-Saharan Africa. The purpose of GAIN’s program is to both develop a community of practice on transforming agriculture for nutrition and to fund impactful programs and provide technical assistance. The findings of this study of a local company called Trabac show that consumption patterns respond to the correct business model. Trabac is still developing it's distribution and marketing channels, however, following a decision to focus solely on selling eggs, the business has successfully scaled. There are lessons in this case study for businesses wishing to reach more low-income consumers with nutritious products. 

This resource presents evidence or data but has not been peer reviewed