This study aimed to evaluate the market opportunity for AP in LMICs by evaluating current global AP market trends, the factors influencing consumer demand, and the key aspects for enabling the environment for AP. Risks, challenges, and strategies for AP market expansion in LMICs are also discussed. The expansion and adoption of AP in LMICs could present a promising solution to nourish the world’s growing population while mitigating the global food and environmental crises.
Top 5 points discussed :
1. Global Population Growth: The text emphasizes the challenge of ensuring adequate, nutritious, and sustainably sourced food for a growing world population.
2. Role of Animal Protein (AP) Industry: The AP industry is identified as a crucial player in meeting the increasing demand for food, and the text highlights the importance of research, innovation, and investment in shaping a more hopeful and sustainable future.
3. Emerging Markets and High-Quality Animal Protein: Economic development and urbanization in emerging economies are expected to drive higher consumption of high-quality animal protein, positioning these countries at the forefront of the expanding AP market.
4. Considerations for Low- and Middle-Income Countries (LMICs): To succeed in LMICs, AP companies must consider various factors influencing consumer demand, such as social, cultural, environmental, and economic aspects. Offering familiar-tasting and affordable AP products is crucial for market acceptance.
5. Opportunities and Drivers for AP Expansion: The expansion of AP in LMICs is seen as an opportunity to meet the demand for nutrient-dense, sustainable, and ethically produced food products. Key drivers for market opportunity include price, health and nutrition attitudes, and increasing awareness of the environmental and ethical impacts of conventional animal-sourced protein production. The text emphasizes the potential for AP to provide nutritious solutions while addressing environmental, animal welfare, and human health concerns
Photo credit - Veectezy
Resource type:
Peer review
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