Consumption behaviour and trends: Understanding the shift towards healthy, sustainable and enjoyable diets

FReSH and World Business Council for Sustainable Development

A highly recommended resource on consumer demand from the perspective of public private engagement. This excellent report is aimed at responsible stewardship of the planet’s resources with an eye on company and consumer decisions.

As Peter Baker, CEO of the World Business Council for Sustainable Development says: “In this era of increasingly constrained resources, population growth and dietary-related disease, we need to deliver a broad set of food choices that all taste good, are nutritious, healthy and sustainable. To drive these better choices, we must harness our knowledge of trends, behaviours, and attitudes to food and align our business models within this paradigm shift.”

The report highlights seven major global trends, relevant to anyone working in the food system and has a useful global food map showing regional trends. It outlines three opportunity areas for the private sector to positively shape consumer behaviour. 

This resource presents evidence or data but has not been peer reviewed