This is a report from a workshop on communication and collaboration on public health and nutrition between the private sector, academia, government, and civil society. It takes a pragmatic approach to partnering with a focus on action. The report includes models of success and features of successful partnerships. There is a helpful exploration of the paradigms and goals from which each sector operates with a word cloud of associations that each sector commonly uses. Summary Box 2-1 shows the main goals of each sector.
The report concludes with three potential areas for collaborative action, and highlights four common goals that require public private engagement:
- Assessment (for example, pooling data on eating habits and the impact of eating habits on weight and health status)
- Research (for example, developing a common research agenda aimed at understanding variation in basic caloric requirements)
- Marketing (for example, synergising social marketing strategies aimed at improving healthy eating)
- Vision (for example, working together to develop a vision of what is possible)