Growing consumer demand for healthier eating

Convergence center for policy resolution
Resource type:
Reports and discussion papers

In 2012, Convergence Center for Policy Resolution embarked on an innovative approach to addressing America's obesity epidemic and other nutrition-related problems. To overcome the deep divisions between the food industry and public health groups, Convergence envisioned a collective approach, bringing together a wide array of stakeholders to improve American diets. The group, called the Project on Nutrition and Wellness (PNW), included food manufacturers, public health experts, food retailers, community groups, healthcare providers, consumer advocates, health insurers, and others. Initially, the group took time to fully understand each other’s interests and constraints and build relationships and trust through the Convergence dialogue process. Specifically, the group focused on launching programs that would utilize market forces to increase consumer demand for healthier foods.

This resource presents evidence or data but has not been peer reviewed