In 2014, the National Ministry of Health of Indonesia requested GAIN to support the district governments of Malang and Sidoarjo in East Java Province to reduce stunting through improvement of maternal and infant nutrition. Subsequently, GAIN with funding from the Ministry of Foreign Affairs of the Netherlands and in collaboration with Save the Children, Paramitra Foundation, and PT. Holland for Water (Nazava) initiated the first phase of the “Baduta” programme. Experiences and recommendations were used to inform efforts to scale-up those interventions shown to be effective in Indonesia. Study findings suggested that when implemented well, emo demos engage participants and are well liked due to their interactive and game-like approach.