Consumer Concerns over Access to Healthy and Sustainable Food

By:
EAT and GlobeScan
Date:
2022
Resource type:
Reports and discussion papers

For the second year, EAT and GlobeScan have interviewed respondents in 31 markets around the world on their concerns about the current food system and access to healthy and sustainable food.

Respondents were asked about whether the price of food you buy on a regular basis has gone up in the last three months, if major world events like the pandemic, climate change, and the war in Ukraine have made them more or less secure about having access to food, how important buying environmentally responsible and healthy food is to them, and if they would be willing to pay more than a regular price for healthy and environmentally responsible food given the current economic circumstances.

Forty-two percent of consumers worldwide think most people will likely be eating plant-based food instead of meat in the next ten years. The report into healthy, sustainable, and equitable food also revealed that more than half of people (51%) say they feel less secure about their food supply in the face of Covid-19, conflict, and climate change. There is significant variation in how this is being felt in different countries and regions, with Latin America reporting some of the highest levels of food insecurity in Brazil (73%), Columbia (72%), and Peru (69%), together with Kenya (77%) and Italy (64%). Respondents from India (19%), Saudi Arabia (33%), and Egypt (35%) on the other hand show the least concern.  

The findings featured in the second edition of the Grains of Truth series, look at the opinions of almost 30,000 consumers in 31 markets around the world across healthy, sustainable, and equitable food provision. This report presents the insights gained from this research, with the hope of contributing to the transformation of the global food system.

 

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This resource presents evidence or data but has not been peer reviewed