Cochrane review: Mass media interventions: Effects on health services utilisation

Roberto Grilli, Craig Ramsay, Silvia Minozzi
2010 and earlier

While this review does not specifically focus on public private engagement, or on nutrition, it has important implications for everyone working on consumer behavior in the food industry. This is a twenty study assessment on the effects of mass media on people’s use of health services. It concludes that media channels may have an important role in influencing the use of health care interventions. More and more, it is becoming apparent that the public sector can learn from social marketing and private sector techniques with regard to effective behavior change interventions. Engagement with independent media agencies and food distribution and production companies is going to be important if consumer habits are to be positively shaped in the long run.

This resource has been peer reviewed