Sweetening the sugar tax

Rachel Griffith, Martin O'Connell, Kate Smith
Resource type:

In the U.K.’s Budget 2016 a soft drink industry levy was announced to reduce consumption of sugary soft drinks. This article is a response to the potential health outcomes of the levy in light of impact assessments done by the Lancet. The biggest question is how manufacturers and consumers respond to the levy given that there is not a straight line relationship between sugar content and tax charged. This article is a fascinating and evidence-based look into what it takes to build incentives that will work to increase industry accountability on food and nutrition.

This resource is based on experience or opinion