Navigating Plant-based Meat Analogues: A Review of Challenges and Strategies for Consumer Acceptance

This review highlights the potential of plant-based meat analogues (PBMA) to reduce environmental and health impacts associated with traditional meat consumption. However, PBMA faces challenges in consumer acceptance, influenced by sensory factors like taste and texture, and by socio-economic factors such as income and education. The article discusses strategies to improve consumer attitudes towards PBMA, including product quality improvements and awareness campaigns about health and environmental benefits. Targeting educated, younger demographics, and higher-income groups may foster greater PBMA acceptance and facilitate a global shift toward reduced meat consumption.

souce: canva