This USAID Feed the Future EatSafe Report provides a framework for improving food safety in traditional markets in Nigeria and Ethiopia. The intervention focused on consumer demand creation, vendor engagement, and food safety education.
Key strategies:
Consumer awareness campaigns, including radio shows and interactive market events.
In-Market Information Centers to provide food safety demonstrations and vendor training.
Food safety training programs for market vendors, promoting hygiene and proper food handling practices.
Food Safety Branding, using visual cues to differentiate vendors committed to safe food handling.
Collective Action Networks to bring stakeholders together for long-term food safety improvements.
The report emphasizes behavior change as a driver for improved food safety and highlights successful case studies from Nigeria and Ethiopia.
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