The Commercialisation of Biofortified Crop (CBC) programme, jointly led by the Global Alliance for Improved Nutrition (GAIN) and HarvestPlus, aims to use commercialisation as a key strategy to scale up the production and consumption of six biofortified crops: zinc rice and wheat, iron bean and pearl millet, and vitamin A maize and cassava in six targeted countries in Africa (Kenya, Nigeria, and Tanzania) and Asia (Bangladesh, India, and Pakistan) where micronutrient deficiencies are pervasive (12).
As part of the CBC programme’s inception phase, commercialisation viability assessments for the nine country-crop combinations were carried out to inform the design of commercialisation strategies for specific country-crop combinations (13). In parallel, a review of the broader technology and product commercialisation landscape for agricultural and publicly developed technologies and goods was completed to understand relevant commercialisation strategies that have successfully brought publicly developed technologies and products to market at scale (14).
Based on that review, a commercialisation framework specific for public agricultural technologies and goods was developed. This paper summarises the process of developing that commercialisation framework and its findings, and discusses their implications for, and application in, the CBC programme and other efforts to scale up biofortified foods.
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The Key Messages contained in this paper are:
• A commercialisation framework is a tool that stakeholders can use to systematically synthesise and analyse information to inform effective commercialisation strategies.
• A commercialisation framework for agricultural and publicly developed technologies and goods, including biofortified foods, has been developed that enables the identification of bottlenecks and accelerators while considering context specific factors in food product value chains.
• As efforts to commercialise biofortified foods move forward, such tools can be used to identify where interventions can maximise impact and inform strategic decision making related to programming and investment opportunities.
Related Resources :
GAIN Working Paper Series 28 - Developing strategies to commercialise biofortified crops and foods
GAIN Working Paper Series 29 - Using A Programme Impact Pathway To Design, Monitor, And Evaluate Interventions To Commercialise Biofortified Crops And Foods