The Cost of Healthier and More Sustainable Food Choices: Do Plant-Based Consumers Spend More on Food? (2022)

This study evaluates whether plant-based diets are more expensive than omnivorous diets among consumers in Portugal. Survey results show that plant-based consumers, particularly vegans, generally spend less on food than omnivores, challenging the perception of plant-based diets as costly. The study emphasizes the importance of aligning affordability with health and sustainability goals to encourage dietary shifts, highlighting plant-based diets’ lower environmental impact.