The Unilever Compass: Our next game-changer for business

Alan Jope
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The Compass’ is Unilever's corporate strategy, driven by three ambitions, based on the input of 40,000 employees and external stakeholders. The Compass aims to: shape consumer behaviour change, embed sustainability into every part of the business and bring others along. There is much to learn from Unilever’s strategy and approach to partnerships and the beliefs that drive it: that brands with purpose grow, companies with purpose last, and people with purpose thrive. This strategy goes beyond typical corporate social responsibility (CSR) by embedding targets for human rights, gender equity, climate change, fair value, and reducing packaging and waste into the 15 priority areas. The growth of sustainable living brands, such as Pukka tea, demonstrates that there is an appetite for more ecologically viable business models.




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