Nutritional sustainability inside – Marketing sustainability as an inherent ingredient


This article looks at options for creating a communication and marketing strategy around food ingredients with “nutritional sustainability” – ingredients that are good for both human health and have low environmental impacts. The authors raise several questions that would need to be addressed to make this a viable strategy going forward, but suggest it could be a way to simplify messaging to create transparency across the food value chain, and between producers and consumers so that consumers are aware of the health and environmental consequences of their food choices.

This resource has been peer reviewed