Food and Agriculture Roadmap: Policy recommendations from a consumer perspective

This chapter from WBCSD's Food and Agriculture Roadmap series sets out three policy recommendations from the consumer perspective, which have implications for both public and private sectors:

1. Establish global guidelines, supported by national standards and incentives, to standardise healthy and sustainable diets and build consumer trust. 
2. Create an enabling environment to educate consumers on healthy and sustainable choices, and ensure responsible marketing practices and advertising to normalise consumption of a healthy and sustainable diet. 
3. Commit to embedding health and sustainability requirements within public procurement.

Read the full chapter for more information on context and the importance of these recommendations.