Exploring the Impact of Food Labels on Consumer Purchasing Decisions: A Study on Awareness and Preferences

By:
Krishnaraj V, Anitha C, Khyrunnisa Begum
Date:
2024
Resource type:
Blogs/news/opinion
Link:

 

This study investigates the role of food labels in influencing consumer decisions, particularly among women in Mysore, India. Results show that demographic factors like age, education, and income affect awareness and preferences related to food labels. The study concludes that enhanced education on label information could empower consumers to make informed choices, improving dietary decisions.

 

source: canva