The dissertation "Estimating Demand via Experiments in the Agricultural-Nutrition Space" by Caitlin L. Herrington explores consumer and farmer demand for biofortified rice and beans through experimental auctions in Bangladesh and Zimbabwe. The study assesses the willingness-to-pay (WTP) for biofortified crops, analyzing how nutrition information, farmer aspirations, and bid quantities affect demand. The research finds that rural consumers in Bangladesh are willing to pay more for biofortified zinc rice when informed of its benefits, despite a strong preference for highly milled rice. In Zimbabwe, farmers with higher aspirations demonstrate a higher WTP for biofortified bean seeds, suggesting targeted strategies could increase adoption of biofortified crops.
Source: Canva