Resource type:
Blogs/news/opinion
Link:
This review, authored by Aysu Kömürcü and colleagues, examines the intersection of digital marketing, artificial intelligence (AI), and consumer nutritional behavior. The study highlights the rise of digital marketing in the food industry, focusing on the impact of AI on consumer decision-making. AI's integration into marketing strategies allows companies to analyze consumer behaviors, tailor content, and predict trends more effectively. However, ethical concerns arise, particularly regarding the promotion of unhealthy food choices, leading to potential public health challenges such as obesity. The review underscores the need for further research on digital marketing's influence on consumer behavior and health outcomes.
Source: Canva