COVID-19 and nutrient density: DSM sees more fortification demands across dairy, cereals, noodles

In Asia, there has been a slight trend in consumers purchasing more nutrient dense foods during COVID-19. Yogurts, milks, cereals and instant noodles are the main food vehicles claimed to be fortified with micronutrients by a number of large Asian brands. This is in response to  a growth in consumer awareness on immunity boosting micronutrients.  A short article highlighting the role consumer awareness has in driving change within Asian food markets.