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This review paper explores the role of socio-economic research in the biofortification of staple crops, focusing on its impact on adoption, cost-effectiveness, and consumer acceptance. The study highlights how socio-economic data informs crop breeding, policy advocacy, and large-scale scaling efforts. It provides evidence from the HarvestPlus program, showcasing the success of biofortified varieties in improving nutrition security in rural communities. The paper emphasizes the importance of integrating social science research into agricultural innovations for maximum impact.
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