The dissertation titled "Estimating Demand via Experiments in the Agricultural-Nutrition Space" by Caitlin L. Herrington examines consumer and farmer demand for biofortified staple crops, specifically rice and beans, through experimental auctions. The research assesses the willingness-to-pay (WTP) for biofortified rice in Bangladesh and biofortified beans in Zimbabwe. It explores how information on nutritional benefits, farmer aspirations, and the experimental setup impact demand. Key findings include that consumers are willing to pay more for biofortified rice when informed about its benefits, although preferences for highly milled rice persist. The study also reveals that high-aspiring farmers are more willing to pay for biofortified bean seeds. The dissertation provides insights into increasing demand for biofortified crops to improve micronutrient intake.
Source: Canva