Resource type:
Blogs/news/opinion
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This cross-sectional study by Yichen Zhong and colleagues analyzes the relationship between price promotions on sugar-sweetened beverages (SSBs) and household SSB purchases. The study uses data from over 11,000 US households and finds that more frequent and deeper price discounts are strongly associated with higher annual per capita purchases of SSBs. For every 10 percentage point increase in the frequency of price promotions, there is a 13.7% increase in SSB purchases, while a 1 percentage point increase in the magnitude of price promotions leads to a 15.3% increase in purchases. The study concludes that regulating price promotions may help reduce SSB consumption and its related health risks.
Source: Canva