World Breastfeeding Week 2025 Campaign
Breastfeeding is more than nourishment—it’s a powerful investment in human health, equity, and sustainable development. This year’s global theme for World Breastfeeding Week, “Prioritise Breastfeeding: Create Sustainable Support Systems,” calls for long-term, structural support from health systems, workplaces, governments, and communities so that every mother has the help she needs to start and sustain breastfeeding.
The case for action is compelling:
- Globally, only 48% of infants under six months are exclusively breastfed, just short of the 50% target for 2025 and far from the 60% goal for 2030 (UNICEF, 2023).
- Scaling up optimal breastfeeding could save over 820,000 children under five each year (WHO).
- Breastfeeding has been shown to reduce infection-related infant deaths by up to 88% (Clinical Therapeutics, 2021) and lower the risk of Sudden Infant Death Syndrome by 36% (Karger, 2023).
Our Campaign
Nutrition Connect will share a special series of interviews and feature articles highlighting what sustainable breastfeeding support looks like in practice—across workplaces, communities, and national systems. We will:
- Showcase multi-sectoral efforts strengthening breastfeeding support.
- Elevate the voices of working mothers, healthcare providers, and policymakers.
- Highlight workplace, community, and policy innovations that can be adapted and scaled.
- Reinforce breastfeeding’s role in nutrition, food security, and gender equity.
Content Highlights
- Workplace Well-being & Breastfeeding: Corporate perspectives on creating supportive environments.
- Community-Led Support Systems: Lessons from Anganwadi and grassroots health networks.
- Policy to Practice: How workforce nutrition policies can embed breastfeeding in national agendas.
Join the Conversation
Follow the series on Nutrition Connect, share your own experiences of breastfeeding support, and discover how, together, we can ensure that breastfeeding is not just encouraged, but sustained—everywhere, for everyone.
Action Folder: Click here
