Implementation of Health-Promoting Retail Initiatives in the Healthier Choices in Supermarkets Study (2024)

This feasibility study explores the implementation of health-promoting initiatives in a supermarket in Copenhagen. Four interventions were tested, including shelf tags for healthier options and the replacement of a complimentary bun with a banana. Retailer interest, operational capacity, and customer responses significantly impacted the feasibility of each initiative. Findings underscore the importance of aligning retailer and researcher objectives, ensuring reliable supply chains, and effectively engaging customers for successful health promotion in retail settings.