The Demand Generation Alliance (DGA) has been established with a single vision: to make nutritious and sustainable food the preferred consumer choice.
The transformation of food systems has traditionally focused on measures that can be applied to supply chains, such as agricultural subsidies and sustainable sourcing. These tactics are vital and necessary in working towards a goal of sustainable access to nutritious foods for all.
It is time now to add a focus on consumer demand, enabling individuals to affect significant change by expressing stronger preferences for more nutritious and sustainable foods. The goal is that this change in demand will further incentivise investment in nutritious and sustainable foods.
The DGA will use two main strategies, targeting both societal and cultural influence on food preference. Societal influence is typically about dining experiences, social norms, social status and social identities. On the other hand, cultural food influences include morals, values, symbols, narratives and technologies.
To learn more about DGA's launch, check out this new press release: World’s food sustainability leaders launch the Demand Generation Alliance to put tight focus on sustainable and nutritious food