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Changing shopper behaviour with healthy fresh produce options in India and Nigeria

SPAR has joined forces with the international vegetable breeding company Rijk Zwaan to bring new vegetable snacking varieties to SPAR stores in India and Nigeria. The focus is on providing innovative, high quality, locally grown healthy fresh produce options in stores, aimed at changing shopper behaviour.

“Snacking is a growing trend around the world and India is no exception. Consumers are increasingly eating snacks instead of meals. The SN!BS brand enables us to offer our customers something different: surprising, attractive, fresh and healthy vegetable snacks. Additionally, these snack vegetables have a longer shelf life which helps to reduce store losses”, explains Venkatareddy TG, Business Head of fruit and vegetables.

The sharing of supplier knowledge, insights, and innovations, combined with SPAR International’s global knowledge and expertise, reflects how we are Better Together. The carefully selected set of suppliers who are in the preferred supplier programme ensure not only closer cooperation between SPAR Partners and suppliers but that innovation and developments are accessed more rapidly.

Read the full story here: Changing shopper behaviour with healthy fresh produce options in India and Nigeria