Other content with the tag "Hedonic".

Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
March 1, 2024

This study, grounded in the stimulus-organism-response and hedonic motivation theories, investigates the impact of consumer awareness and personali