Resource type:
Peer review
Link:
The report outlines the tea market’s global trends, challenges, and prospects. With smallholders producing 60% of the world’s tea, the sector plays a major role in rural development. Emerging markets are seeing growing demand for premium and specialty teas. However, challenges include price volatility, climate impacts, and sustainability concerns. The report emphasizes innovation, diversification, and balancing growth with sustainability across the tea value chain.