Where Supply and Demand Meet: How Consumer and Vendor Interactions Create a Market, a Nigerian Example

This research paper examines the dynamics of traditional food markets in Nigeria, focusing on how interactions between vendors and consumers shape market transactions. It finds that factors like credit access, gender norms, and trust-based relationships influence consumer choices. The study highlights the need for policymakers to consider these sociocultural and economic dynamics when designing food market interventions to improve access to nutritious food.

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