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More people than ever are using food as medicine, NPD says

Market research group finds that an increasing number of Americans are turning to food to promote physical and mental health, and mitigate or reverse negative health consequences.

The article based on research conducted by the NPD Group highlights that often consumer perception of health foods and products may be more meaningful than actual nutritional benefits when making food choices: “It’s interesting to see how buzz seems to get ahead of the scientific curve, and consumers start to react to that before anything scientifically comes through,” Mr. Seifer said. “It’s not necessarily what doctors or nutritionists or dietitians are saying is the best, but what influencers are saying.” This raises important questions around responsible packaging and advertising, and how public and private interests can capitalise on shifting consumer demand and align to build both better health and nutrition as well as brand loyalty.  

To read the full story, visit: More people than ever are using food as medicine, NPD says