Chapter 6 of this report from PATH and MQSUN+ focuses on the role that businesses play in addressing micronutrient deficiencies in low income countries through fortification and biofortification*. Findings reaffirm that fortification is one of the most effective pathways for improving nutrition, and the chapter sets out lessons around what has worked well for scaling up fortification, as well as some of the challenges that need to be addressed to maximise impact. The biggest challenges of fortification are at the heart of where public and private sectors meet: complex regulatory environments, reaching the bottom of the pyramid and lack of demand for nutritious foods from consumers. Chapter 8 (Page 76) sets out the lessons learned, including recommendations and a summary of what has worked well and not so well.
*Fortification is the addition of nutrients at processing. Biofortification is natural plant breeding to favour higher nutrient content of foods. In this section we are focusing on the impact of food fortification.
