A curated selection of tools and resources to help overcome barriers that have impeded private companies from making beneficial Fast Moving Consumer Goods (FMCG) products accessible and affordable to all.
Growth for Growth: An integrated agency network established to achieve sustainable nutritional impact at scale through innovations and new business models for lower income consumer markets.
The lack of affordable and appealing nutritious foods limits the ability of many lower-income consumers to sustain a diverse and healthy diet. As the largest player in the food system, food and beverage companies in low- and middle-income countries (LMICs) have the potential to vastly improve nutrition.
Join us as the Growth for Growth team brings together five years of learning and discover fresh insights and innovative tools for stronger impact in health and beyond.
Watch our pre-recorded webinars to hear directly from the team and their first-hand learnings in making impact.
Engaging and exhaustive toolkits including workshop templates to help challenge your teams to think differently across your organisation.
In depth analysis of specific projects - sharing key lessons and challenges to help others succeed faster.
- Contributing to real business and public health outcomes:
- By Mathematica
- By Hystra & ThinkPlace
- Best practices in distributing health-related and beneficial FMCG products:
Benchmarking succesful women direct sales forces to understand their business results, their impact on consumers, the level of income they can earn and their key success factors.
- By Hystra
Analysing the different distribution channels that get sufficiently close to urban consumers to enable repeat purchase and frequent consumption, with a particular focus on direct sales forces - and drawing implications for what it means when designing impactful business models in nutrition and beyond.
- By Hystra
A conversation with the FanMilk Nigeria team, with lots of practical insights, best practices, and common mistakes, on what it takes to launch a women-to-women sales network aiming at driving adoption and loyalty in a low-income urban environment.
- By Hystra
- A replicable and sustainable approach to marketing nutrition and beneficial FMCG focused on achieving high Consumption Frequency among lower-income consumers:
Why Consumption Frequency is so important for impact in nutrition and the marketing myths we need to bust in order to re-focus efforts towards impact.
- By Hystra & Ogilvy
A webinar introducing the tools to fuel your marketing and innovation processes.
- By Hystra & Ogilvy
A series of standardised modules and tactics, helping you increase Consumption Frequency and reach sustainable impact at scale.
- By Hystra & Ogilvy
- Creating systemic and sustainable change through meaningful collaboration with consumers
Uncovering clear solutions to complex problems through empathetic, user-centred research.
- By ThinkPlace
Ensuring game-changing ideas succeed, through rapid, objective testing in the market.
- By ThinkPlace
From 2017-2020 the Private Sector Partnerships initiative within the Nutrition team at the Bill & Melinda Gates Foundation established a truly unique network of designers, nutritionists, consultants, scientists and marketers, called Growth for Growth. As a network of hubs, each was led by an industry leading organisation bringing their extended network to the group, thereby broadening the expertise and reach of the team. Co-developing shared methodologies and tools, the strong connective tissue between this coordinated group ensured that any partner benefited from the diversity of backgrounds and experience at every point of the journey. A single network engine comprising seven unique, yet complementary, hubs were therefore able to enhance partner company capabilities, unlocking innovation across the entire value chain.
Business Model
Innovation Hub
Marketing
Intelligence Hub
Consumer Insights
and CCO-Design Hub
Measurement, Learning
& Evaluation Hub
Product
Development Hub
Nutrition
Advisory Hub
Market
Research Hub
Founder and Managing Director at Hystra
Global Insights Director at Innova Market Insights
Founder at ThinkPlace Global
Consulting Principal at Ogilvy
Senior Director, International Foundation and NGO Partnerships at Mathematica
Business Designer at ThinkPlace
Nutrition Scientist at Wageningen University
Managing Director at ThinkPlace Singapore
Project Manager at Hystra
CEO at ThinkPlace Australia
Partner at Hystra
Senior Researcher at Mathematica
WPP Global Network Lead & Managing Partner at Ogilvy
Ford Motor Company Clinical Professor of Business Administration at the University of Michigan's Ross School of Business
Studio Director at ThinkPlace Kenya
Principal Researcher at Mathematica
Partner at ThinkPlace
Consulting Principal at Ogilvy
Nutrition Scientist at Wageningen University
Global Partner, Chief of Gender Equality at ThinkPlace
Visiting Associate Professor in Human Nutrition and Health at Wageningen University
Senior Executive Designer at ThinkPlace
Professor in Global Nutrition, Wageningen University
If you have any questions on how to use this content or would like a bespoke session with our team to workshop the thinking, we'd love to hear from you.
The content herein is based on research funded by the Bill & Melinda Gates Foundation. The findings and conclusions contained within are those of the authors and do not necessarily reflect positions or policies of the Bill & Melinda Gates Foundation.